Traditional Yet Modern
Evershield is a family run roofing contractor, taking projects of all shapes and sizes whilst never sacrificing on quality. Priding themselves on their craftsmanship, approachability, and 25 years’ experience, Evershield creates and maintains a radiant reputation with homeowners.
THE BRIEF
When Evershield contacted us, they had been trading as P&S contractors. Our client had taken on the challenge of rebranding the company as they looked make their name more memorable within the roofing industry, making better use of their reputation. Together, the plan was to scope out the market, assess naming options, and produce a new logo to facilitate future growth.
THE SOLUTION
Having assessed a broad range of options, offering each character with samples, our client was excited by “Evershield”. Strong imagery within the branding was utilised to reassure clients of the durable and long-lasting quality of their works. We worked closely together to discover what imagery was important for them personally, whilst also discussing elements with them we felt would increase the quality of the branding.
THE RESULT
We continually refined this logo closely with the client to make sure they were 100% happy with the final deliverables, even making light changes weeks later. Working closely with this client helped us to define which questions are most effective when discussing final alterations and personal touches.
OTHER CASE STUDIES
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